Search Engine Optimization (SEO)
Millions of users make billions of searches in different search engines like Google, Yahoo and Bing every day. As a business owner, your goal is to make sure your website shows up in these search engines natural search results, so that customers find you. That’s search engine optimization and that’s also where we come in.
Though a complex, dynamic, and ethical process, US Local Directory works to ensure your site earns high rankings in the search results, so that potential customers find you. By identifying your target audience, service area, and a focus for your website, we weed out unwanted traffic and maximize your exposure to desired customers.
What our SEO techniques do for your business:
At US Local Directory, our process is always ethical, search engine friendly, and focused on your target audience. Our goal is to increase your Return on Investments (ROI) and make the search engines love you.
Our SEO process:
- Creates faster, small pages that are designed to meet the modern requirements of the search engines.
- Increases the likelihood of long-term placement in search engines.
- Creates pages that are accessible, usable, and uniform in all browsers.
- Maximizes the number of search engines and directories your business is listed in.
- Maximizes the number of your web pages listed in search engines.
- Increases the number of pages people view when on your site.
- Maximizes the number of links to your website from industry-related web pages (e.g. specialized directories).
- Improves the ranking of your web page listings on the search engine results pages.
- Allows search engines to more easily crawl your website.
Pay-Per-Click (PPC) Advertising Services
Pay-per-click or PPC advertising brings your customers to you in the most cost-effective way possible. By targeting only, the people looking for your specific products and/or services, US Local Directory helps ensure that the people coming to your website are the ones most likely to convert to customers.
While search engine optimization provides long-term results, a holistic online marketing approach that includes a carefully managed PPC campaign can yield optimal results. If you are looking for immediate results from your online marketing campaign, PPC advertising needs to be part of the mix. With proven PPC strategy, US Local Directory can help you benefit from targeted ads and keywords that produce a higher rate of return than virtually all other forms of online marketing.
Knowing which keywords, you want to show up under isn’t the challenge. Everyone has those “vanity phrases” under which they want to show up. However, identifying which keywords have the potential to convert into leads is crucial to the success of every online marketing campaign.
Our brainiac search engine marketing specialists, armed with the latest tools and years of industry experience, diligently build each client their own custom pay-per-click advertising campaign.
PPC Ad Copywriting
Though it seems like such a simple task, writing effective PPC ad text is its own art form. Our team plan and test out ad copy variations that are designed to attract, pre-qualify, and draw users to your website.
Landing Page Development
Your website is your online salesperson. If not designed properly, it can repel potential customers, possibly forever, and damage your reputation with the search engines. To prevent your website from becoming an exit door, US Local Directory exercises proven user-friendly design and lead generating techniques to create landing pages that your visitors will find hard to resist. During our design process, we set specific goals for your landing pages, and after site launch, we are able to track those goals, analyze the results, and re-work things to improve conversion rates.
Bid and Budget Management
Buying a guitar will not make you a rock star. Likewise, signing up for a Google AdWords account does not mean you’ll make money online. Without experience, careful planning, and flawless execution, the most well-intentioned PPC campaign will fall flat. Our certified marketing specialists take the time to formulate winning strategies for each of your keywords and monitor their performance so that your budget can be maximized, and your money managed effectively.
Social Media Marketing
An effective social media campaign can attract and engage visitors in a way that organic search results and paid advertising cannot. An effective social media marketing is focused on attracting visitors to relevant two-way conversations about your products, services, industry, or brand and increasing the volume and richness of those conversations. Our social media marketing development consists of:
- Search Engine Reputation Audit
- Social Media Keyword Research
- Blog Audience Development
Online Reputation Management
Sometimes inaccurate and even negative information can rank highly in search engine results, just below or worse above company branded results, making it highly visible to current/future employees, customers, vendors, investors, and the media. This information can come from articles, product reviews and other sites created by disgruntled customers or employees. Important company constituents could be exposed to negative comments about your brand that you have no control over.
Our experienced team of search experts can help you dissect this issue with resources that find and track negative comments and the behavior that leads people to search for them.
- Content Monitoring Strategy
- Real-time Blog Monitoring
- Custom RSS Update Feeds
- Targeted Feedback Campaigns
- Social Network Monitoring