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Search Engine Optimization (SEO)


Millions of users make billions of searches in different search engines like Google, Yahoo and Bing every day. As a business owner, your goal is to make sure your website shows up in these search engines natural search results, so that customers find you. That’s search engine optimization and that’s also where we come in.

Though a complex, dynamic, and ethical process, US Local Directory works to ensure your site earns high rankings in the search results, so that potential customers find you. By identifying your target audience, service area, and a focus for your website, we weed out unwanted traffic and maximize your exposure to desired customers.

What our SEO techniques do for your business:

At US Local Directory, our process is always ethical, search engine friendly, and focused on your target audience. Our goal is to increase your Return on Investments (ROI) and make the search engines love you.

Our SEO process:

  • Creates faster, small pages that are designed to meet the modern requirements of the search engines.
  • Increases the likelihood of long-term placement in search engines.
  • Creates pages that are accessible, usable, and uniform in all browsers.
  • Maximizes the number of search engines and directories your business is listed in.
  • Maximizes the number of your web pages listed in search engines.
  • Increases the number of pages people view when on your site.
  • Maximizes the number of links to your website from industry-related web pages (e.g. specialized directories).
  • Improves the ranking of your web page listings on the search engine results pages.
  • Allows search engines to more easily crawl your website.

Web Design and Development Services


The standards of web design are climbing, and internet users are catching on. If your website does not meet your industry’s level in graphical representation, visitors who come to your website won’t give you a chance. While you can’t judge a book by its cover, internet users every day prove you can judge a business by its website.

Understanding this sort of behavior gives the US Local Directory Development Team the ability to take your website back to drawing board and custom design a website tailored to surprise and shock the senses and eventually lead to conversions.

Research, Wireframing and Collaboration

The more time our team spends with you upfront, the better we get to know you and your company. In order to build a good foundation, our graphic design team takes special care in acquainting themselves with each client, auditing their current website and analyzing the websites of their current competitors.

We aim to:

  • Discover your marketing goals
  • Identify your target audience
  • Pinpoint your unique selling points

All of these, along with strategically place calls-to-action will help us make a great website for you.

Our team of web design utilize a plethora of tools at their disposal to give you a website that appeals visually to your users. Taking into consideration established color schemes, imagery, and layout for your industry, they develop unique and user-friendly websites that maintain your branding and help establish your web presence.

Web Accessibility and Usability

Successful websites are more than just a pretty face, though. They are easy to communicate with and easy to understand. Our US Local Directory Team works hand in hand with our Marketing Team to ensure a clean, user-friendly design that speaks directly to your target audience. These are not template website, the are custom-built designs created with extensive industry research and planning and pure creative talent.

Along those same lines, keeping your website accessible to all types of users, regardless of ability, means your site will be seen by a much larger audience. Proper coding and design allow people with visual, auditory, cognitive, and physical disabilities to access your site as any other person would. For years, US Local Directory has been designing fully accessible websites for small and medium size businesses throughout the United States of America according to W3C standards.

Web Design and Development Services


The standards of web design are climbing, and internet users are catching on. If your website does not meet your industry’s level in graphical representation, visitors who come to your website won’t give you a chance. While you can’t judge a book by its cover, internet users every day prove you can judge a business by its website.

Understanding this sort of behavior gives the US Local Directory Development Team the ability to take your website back to drawing board and custom design a website tailored to surprise and shock the senses and eventually lead to conversions.

Research, Wireframing and Collaboration

The more time our team spends with you upfront, the better we get to know you and your company. In order to build a good foundation, our graphic design team takes special care in acquainting themselves with each client, auditing their current website and analyzing the websites of their current competitors.

We aim to:

  • Discover your marketing goals
  • Identify your target audience
  • Pinpoint your unique selling points

All of these, along with strategically place calls-to-action will help us make a great website for you.

Our team of web design utilize a plethora of tools at their disposal to give you a website that appeals visually to your users. Taking into consideration established color schemes, imagery, and layout for your industry, they develop unique and user-friendly websites that maintain your branding and help establish your web presence.

Web Accessibility and Usability

Successful websites are more than just a pretty face, though. They are easy to communicate with and easy to understand. Our US Local Directory Team works hand in hand with our Marketing Team to ensure a clean, user-friendly design that speaks directly to your target audience. These are not template website, the are custom-built designs created with extensive industry research and planning and pure creative talent.

Along those same lines, keeping your website accessible to all types of users, regardless of ability, means your site will be seen by a much larger audience. Proper coding and design allow people with visual, auditory, cognitive, and physical disabilities to access your site as any other person would. For years, US Local Directory has been designing fully accessible websites for small and medium size businesses throughout the United States of America according to W3C standards.

Pay-Per-Click (PPC) Advertising Services


Pay-per-click or PPC advertising brings your customers to you in the most cost-effective way possible. By targeting only, the people looking for your specific products and/or services, US Local Directory helps ensure that the people coming to your website are the ones most likely to convert to customers.

While search engine optimization provides long-term results, a holistic online marketing approach that includes a carefully managed PPC campaign can yield optimal results. If you are looking for immediate results from your online marketing campaign, PPC advertising needs to be part of the mix. With proven PPC strategy, US Local Directory can help you benefit from targeted ads and keywords that produce a higher rate of return than virtually all other forms of online marketing.

Keyword Research

Knowing which keywords, you want to show up under isn’t the challenge. Everyone has those “vanity phrases” under which they want to show up. However, identifying which keywords have the potential to convert into leads is crucial to the success of every online marketing campaign.

Our brainiac search engine marketing specialists, armed with the latest tools and years of industry experience, diligently build each client their own custom pay-per-click advertising campaign.

PPC Ad Copywriting

Though it seems like such a simple task, writing effective PPC ad text is its own art form. Our team plan and test out ad copy variations that are designed to attract, pre-qualify, and draw users to your website.

Landing Page Development

Your website is your online salesperson. If not designed properly, it can repel potential customers, possibly forever, and damage your reputation with the search engines. To prevent your website from becoming an exit door, US Local Directory exercises proven user-friendly design and lead generating techniques to create landing pages that your visitors will find hard to resist. During our design process, we set specific goals for your landing pages, and after site launch, we are able to track those goals, analyze the results, and re-work things to improve conversion rates.

Bid and Budget Management

Buying a guitar will not make you a rock star. Likewise, signing up for a Google AdWords account does not mean you’ll make money online. Without experience, careful planning, and flawless execution, the most well-intentioned PPC campaign will fall flat. Our certified marketing specialists take the time to formulate winning strategies for each of your keywords and monitor their performance so that your budget can be maximized, and your money managed effectively.

E-mail Marketing Services


We are all too familiar with that unpleasant sensation of opening up our physical mailboxes only to see a huge pile of catalogs spill out onto the ground. The subsequent ire that follows can be epic.

As one of the few forms of permission-based advertising, e-mail marketing is one of the most personal and potentially profitable form of marketing today. By delivering relevant content only to your subscribers, you are creating and nurturing a special relationship with them.

US Local Directory will claim your local listings in over 100 online listings on your behalf to ensure that information on different listings such as Yelp, Google Listing, Yahoo Listings, and others are all accurate and up-to-date. It will help your business website increase web traffic, improve online visibility and rank higher on search engines, connect with customers faster, gather customer testimonials and reviews.

And because e-mail is instant and economical – not to mention, 99% of internet users use email – it is an integral, albeit often overlooked, aspect of any companies’ advertising efforts.

Branding and Email Design

To avoid a disconnect between your emails and your website, our talented US Local Directory Team ensure uniformity in color scheme, font styles, logos and all that jazz. As with any website we build, we’ll include pertinent content and call-to-action in the appropriate places, so your customers know exactly what you want them to do.

Content

Does your target audience find value in what you are saying? Are you communicating your message effectively? US Local Directory will ensure the written content in your email blasts is consistent with your company’s voice to maintain your integrity.

By carefully planning the content you send to your clients, you can avoid sounding spammy and getting caught by email filters. In addition, it is important to make sure that your email marketing campaigns effectively drive your clients to relevant landing page on your site. Thorough planning and content consultation ensures that your proposition offers a sense of urgency in a manner that remains professional, adheres to your branding and functions as an effective marketing piece.

Reporting and Analytics

It is all about three letters: R-O-I.

You may think your email blasts look great, but how are your customers reacting to them? At US Local Directory, we have the reporting capabilities to analyze any and all aspects of your email marketing campaign to ensure our efforts are not in vain.
By analyzing bounce rates, click rates, and so much more, we can determine that success of past email blasts and help capitalize on our biggest assets in future email marketing efforts.

E-mail Marketing Services


We are all too familiar with that unpleasant sensation of opening up our physical mailboxes only to see a huge pile of catalogs spill out onto the ground. The subsequent ire that follows can be epic.

As one of the few forms of permission-based advertising, e-mail marketing is one of the most personal and potentially profitable form of marketing today. By delivering relevant content only to your subscribers, you are creating and nurturing a special relationship with them.

US Local Directory will claim your local listings in over 100 online listings on your behalf to ensure that information on different listings such as Yelp, Google Listing, Yahoo Listings, and others are all accurate and up-to-date. It will help your business website increase web traffic, improve online visibility and rank higher on search engines, connect with customers faster, gather customer testimonials and reviews.

And because e-mail is instant and economical – not to mention, 99% of internet users use email – it is an integral, albeit often overlooked, aspect of any companies’ advertising efforts.

Branding and Email Design

To avoid a disconnect between your emails and your website, our talented US Local Directory Team ensure uniformity in color scheme, font styles, logos and all that jazz. As with any website we build, we’ll include pertinent content and call-to-action in the appropriate places, so your customers know exactly what you want them to do.

Content

Does your target audience find value in what you are saying? Are you communicating your message effectively? US Local Directory will ensure the written content in your email blasts is consistent with your company’s voice to maintain your integrity.

By carefully planning the content you send to your clients, you can avoid sounding spammy and getting caught by email filters. In addition, it is important to make sure that your email marketing campaigns effectively drive your clients to relevant landing page on your site. Thorough planning and content consultation ensures that your proposition offers a sense of urgency in a manner that remains professional, adheres to your branding and functions as an effective marketing piece.

Reporting and Analytics

It is all about three letters: R-O-I.

You may think your email blasts look great, but how are your customers reacting to them? At US Local Directory, we have the reporting capabilities to analyze any and all aspects of your email marketing campaign to ensure our efforts are not in vain.
By analyzing bounce rates, click rates, and so much more, we can determine that success of past email blasts and help capitalize on our biggest assets in future email marketing efforts.

Social Media Marketing


An effective social media campaign can attract and engage visitors in a way that organic search results and paid advertising cannot. An effective social media marketing is focused on attracting visitors to relevant two-way conversations about your products, services, industry, or brand and increasing the volume and richness of those conversations. Our social media marketing development consists of:

  • Search Engine Reputation Audit
  • Social Media Keyword Research
  • Blog Audience Development

Online Reputation Management

Sometimes inaccurate and even negative information can rank highly in search engine results, just below or worse above company branded results, making it highly visible to current/future employees, customers, vendors, investors, and the media. This information can come from articles, product reviews and other sites created by disgruntled customers or employees. Important company constituents could be exposed to negative comments about your brand that you have no control over.

Our experienced team of search experts can help you dissect this issue with resources that find and track negative comments and the behavior that leads people to search for them.

  • Content Monitoring Strategy
  • Real-time Blog Monitoring
  • Custom RSS Update Feeds
  • Targeted Feedback Campaigns
  • Social Network Monitoring

Local Internet Marketing Suite


In today’s digital age, having a strong online presence is crucial for businesses of all sizes. However, for small and medium-sized businesses, the task of establishing an effective online marketing campaign can be overwhelming. This is where our Local Online Marketing Suite can make all the difference.

Our local internet marketing service provides a comprehensive suite of marketing services to meet the specific needs of small and medium-sized businesses. By outsourcing your online marketing to us, you can focus on running your business while we focus on driving more traffic and sales to your website in a cost-effective way.

Here are just a few ways that our local internet marketing service can help you and your business:

  • Build you a custom 5-page website wherein you can showcase your products and/or services.
  • Provide you a specific sub-domain name for your business and we will host it in our own server for your security and ease of mind.
  • Increased visibility in local search results: We will optimize your website and online presence for local search engines organically, so that more customers can find you when they search for businesses like yours.
  • Cost-effective online advertising: US Local Directory will create and manage online ads to different online listings that will reach your target audience and drive more traffic to your website, at a fraction of the cost of traditional advertising methods.
  • Data-driven insights and reporting: Our team will provide you with regular reports that show the results of their marketing efforts through your dashboard, so you can see the impact they’re having on your business and make informed decisions about future marketing strategies.

In conclusion, US Local Directory Local Online Marketing Suite can provide you and your business with the expertise, resources and results you need to succeed in today’s competitive online marketplace. By letting us work on your online marketing, you can focus on what you do best – running your business – while we focus on what we do best – driving more traffic, leads, and sales to your website and business.

Local Internet Marketing Suite


In today’s digital age, having a strong online presence is crucial for businesses of all sizes. However, for small and medium-sized businesses, the task of establishing an effective online marketing campaign can be overwhelming. This is where our Local Online Marketing Suite can make all the difference.

Our local internet marketing service provides a comprehensive suite of marketing services to meet the specific needs of small and medium-sized businesses. By outsourcing your online marketing to us, you can focus on running your business while we focus on driving more traffic and sales to your website in a cost-effective way.

Here are just a few ways that our local internet marketing service can help you and your business:

  • Build you a custom 5-page website wherein you can showcase your products and/or services.
  • Provide you a specific sub-domain name for your business and we will host it in our own server for your security and ease of mind.
  • Increased visibility in local search results: We will optimize your website and online presence for local search engines organically, so that more customers can find you when they search for businesses like yours.
  • Cost-effective online advertising: US Local Directory will create and manage online ads to different online listings that will reach your target audience and drive more traffic to your website, at a fraction of the cost of traditional advertising methods.
  • Data-driven insights and reporting: Our team will provide you with regular reports that show the results of their marketing efforts through your dashboard, so you can see the impact they’re having on your business and make informed decisions about future marketing strategies.

In conclusion, US Local Directory Local Online Marketing Suite can provide you and your business with the expertise, resources and results you need to succeed in today’s competitive online marketplace. By letting us work on your online marketing, you can focus on what you do best – running your business – while we focus on what we do best – driving more traffic, leads, and sales to your website and business.